about Brier
Every piece has a story.
Every collection has a meaning.
Every brand has a purpose.
Get to know Brier.
Brier was born in Jakarta, Indonesia, from a shared love of beautiful clothes, thoughtful design, and the art of dressing.
Founded by Kristel Louisa in 2017 together with her mum, Brier began as something deeply personal — a mother-and-daughter journey built around the belief that clothing can be both beautiful and meaningful.
In the midst of fast fashion and an increasingly crowded local fashion scene, they began to feel that many pieces were starting to look alike — created around the same trends, the same references, and, at times, without much meaning behind them.
They wanted to create something that felt more personal. Brier was born from that desire: to create clothes with intention, character, and a sense of story.
What started from a love of creating pieces they themselves wanted to wear grew into Brier: a fashion label for women who appreciate femininity and the pleasure of dressing well.
Brier is an old English name meaning ‘wild rose’. Like its name, Brier speaks to free-spirited women with a distinct, charming personality. She has a feminine, romantic yet adventurous–composite of sense and style with a retro twist.
Brier embraces the art of dressing.
It always begins with what we truly want to wear, and what we are curious to try. We want to give that experience to you. We believe getting dressed should be a whole experience: a moment to discover your personal style, to feel beautiful, and to express a little of who you are. Our passion is simple; creating pieces every girl wants to wear. Self-manufactured in Indonesia, each piece is thoughtfully designed as we put first quality and craftsmanship over everything. Our intention is not simply to create clothes for a season, but pieces you will return to, wear often, and remember.
Brier is a truly personal brand reforming sincere femininity in fashion through the beauty in dressing. With a focus on romantic dressing, Brier girl can finally find her own style through our pieces.
Because to us, true style is not about having more.
It is about finding the pieces that feel like you.
We would like to create meaningful collectible pieces with long-lasting design and quality, that you would want to hold on to forever.